How to release a web series weekly and build an audience around it
Pick one day and time and publish a new episode then, every week, so viewers learn when to come back. Before the first episode, put your older work on its own channels so anyone who likes the new show finds more straight away. On Plink, enter the pilot in a free competition: it goes head to head in front of viewers who have never seen your work, and everyone who votes has watched it. Then point every episode, every post and every credit at your network.
The plan
- Finish more than you releaseHave at least three episodes done before the pilot goes up, so a busy week never breaks the schedule.
- Load the back catalogue firstPut older films and shows on channels by genre so the network looks established when new viewers arrive.
- Pick a day and keep itSame day, same time, every week. Publish the episode then, and say when the next one lands.
- Enter the pilotA free competition puts it in front of strangers; the watch-both rule means every vote is a real viewer.
- End each episode with a pointerTell people where the rest of your work is: your Plink network.
- Cut short clips for reach15 to 60 second moments on TikTok, Reels and Shorts, each pointing at the full episode.
Why weekly beats dumping a whole season
A season released all at once gets one week of attention. A weekly show gets a reason to come back every week, a new thing to share every week, and time for word of mouth to catch up. It is how television built audiences long before streaming.
Questions people ask
Should I release my web series weekly or all at once?
Weekly builds a returning audience; all at once suits a short finished story. If you are trying to grow, go weekly.
Can I put my old films on Plink alongside a new series?
Yes. Give the back catalogue its own channels, grouped by genre.
Do I have to enter the competition to release weekly on Plink?
No. Competitions are optional; they just bring new viewers.